Workshop Kewirausahaan berbasis Social Media Marketing bagi Guru dan Pelajar di SMKN 6 Palembang

Abstract

SMK Pusat Keunggulan program from the Ministry of Education and Culture, which aims to improve the quality and performance of Vocational High Schools is strengthened by partnerships with several fields, such as some universities. Align with that, some the universities also tries to balance the program so every vocational graduate can be absorbed as the workers or become entrepreneurs. One of the knowledge that must be learned by the teachers is entrepreneurial focusing on digital marketing. However, the lack of knowledge of teachers and students about digital marketing has made SMK Negeri 6 Palembang unable to fulfill it properly. Therefore, to increase the knowledge of the teaching staff and students at SMK Negeri 6 Palembang, Institute of Technology and Business of Palcomtech will provide workshop or training in the field of entrepreneurship based on social media marketing. SMK Pusat Keunggulan program, which is still trying to be fulfilled by SMK Negeri 6 Palembang, can be successfully carried out if the teaching staff and students at SMK Negeri 6 Palembang know and understand well about social media marketing.